The Way Forth
Transforming the way we get around
Transforming the way we get around
Mission
Our mission is to accelerate the use of smart transportation to move people and goods in a more efficient, cleaner and equitable way.
Advancing electric, smart and shared transportation
STRENGTHENING THE INDUSTRY NETWORK
We bring together communities, car companies, industry partners, utilities, and entrepreneurs to support business growth, create living-wage jobs and strengthen our economy.
DEMONSTRATING SMART TRANSPORTATION
We bring partners together to demonstrate new technologies in real-world projects that help improve our lives and expand mobility options.
ADVANCING TRANSPORTATION POLICY
We advocate for smart laws and policies that strengthen emerging mobility solutions and ensure cutting-edge technologies benefit us all.
ACCELERATING MARKET ADOPTION
We organize events and test drives to showcase the latest technologies and bring the fun, efficiency and money-saving benefits of electric and smart mobility to the public.
EQUITY
Forth Believes that electric and smart transportation have the ability to change our lives and our communities for the better. We can only achieve our mission by making these technologies available to traditionally underserved communities. To accomplish this goal we also need to ensure that we are promoting diversity, equity, and inclusion within our operations as well as in our work.
Values
• Impact. We are driven to make a difference, and we hold ourselves accountable for results.
• Teamwork. We build strong staff teams and strong partnerships with diverse organizations, and we are committed to building long-term relationships.
• Innovation. We embrace change and adaptation. There is always a better way to do things, and we are constantly seeking it.
• Integrity. We do what we say we are going to do, and we acknowledge mistakes as learning opportunities.
• Respect. We actively seek out and respect diverse ideas, input, and perspectives. We elevate good ideas and best practices.
• Equity. We have a responsibility to challenge and disrupt institutional racism and other systems that deprive people of access to clean affordable mobility.
• Passion. We are driven by our mission and take joy in our work.