Electrifying the Rockies: Colorado's Journey to #1 in EV Market Share

As the national growth of electric vehicle (EV) sales begins to stall—dropping from triple-digit surges to a modest 7% in 2024—Colorado has emerged as a compelling outlier. While many states are grappling with stagnant consumer interest, infrastructure gaps and messaging fatigue, Colorado has bucked the trend with an impressive 50% year-over-year growth. This webinar will take you inside the strategy that made that success possible. You’ll learn how the Colorado Energy Office didn’t just react to slowing trends but instead built a proactive, scalable blueprint for EV acceleration that could be replicated across other states, utilities and communities.

We’ll explore how Colorado began with a bold vision—nearly one million EVs on the road by 2030—and translated it into a comprehensive, research-driven action plan. A cornerstone of that plan is EV CO, a targeted education and outreach initiative that goes far beyond the basics of charging infrastructure. Instead of relying on a one-size-fits-all approach, Colorado’s strategy was informed by in-depth market research that identified six distinct consumer segments, each with unique perspectives, motivations, and concerns about EV adoption.

Speakers will provide a behind-the-scenes look at the creative strategies Colorado used to engage audiences, especially through the lens of affordability, charging availability and lifestyle compatibility. Participants will gain actionable insights and a replicable framework designed to support and enhance their electric vehicle (EV) adoption initiatives, whether in state government, utility planning, or community engagement.