Innovative Consumer Engagement Strategies


Aug 24th 10AM to 11AM PST

Virtual

What more can be done in outreach efforts to meet consumers where they are on their TE journey?

Innovative Consumer Engagement Strategies

We’ve seen impactful consumer awareness marketing on the rise with campaigns like Electric For All by Veloz to Normal Now by Electrify America. Auto manufacturers are actively promoting and marketing electric vehicles to consumers. Manufacturers like GMAudiNissanFord and others are devoting primetime commercials to EVs and even inspiring competition between countries! Are these efforts increasing the United States’ EV market share? What more can be done in outreach efforts to meet consumers where they are on their clean transportation journey?


In this webinar, we’ll hear from panelists on the innovations they see as crucial to increasing consumer education and awareness of electric car options. The Biden Administration's commitment to investing in clean transportation and infrastructure means that awareness is more important than ever. Our speakers will highlight current consumer engagement strategies, research on consumer interest, barriers and more.


Speakers

Steven Alaman, Program Manager, Forth
Steven manages the EV Ambassadors program and organizes Ride and Drive events in Oregon, Washington, and California. Prior to Forth, Steven worked for Multnomah County on Urban Forest Management and Community Outreach. Steven holds a B.S. in Environmental Sciences from the University of Oregon.


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