Keeping EVs Within Reach: Policy Shifts, Messaging, and Affordability

As government EV incentives shift and the charging and infrastructure landscape continue to evolve, consumers face a more complex decision when considering whether to go electric. Used EV access, cost parity, convenience, and charging reliability will continue to shape whether EV adoption continues to expand to all communities or becomes increasingly uneven.

Join us for a grounded conversation on the future of EV affordability and what policymakers, program administrators, utilities, and industry partners can do to ensure equitable access. Our panelists will examine how changes to incentives influence both new and used EV markets, what’s needed to support lower- and moderate-income households, and how consumer perceptions around charging convenience and reliability impact real and perceived costs.

We’ll cover:

• How evolving rebate and tax credit structures affect new and used EV affordability
• People-centered strategies to ensure all communities benefit from EV incentives and infrastructure
• Messaging approaches that address consumer concerns around convenience, reliability, and value