Building Better EV Programs: The Ins and Outs of Technical Assistance for Public and Private Partners


Mar 10th 10AM to 11AM PST

Explore the tools and strategies that help governments and businesses build reliable, equitable, and scalable charging programs.

Building Better EV Programs: The Ins and Outs of Technical Assistance for Public and Private Partners

As transportation electrification accelerates, both public agencies and private businesses are navigating complex decisions about program design, infrastructure deployment, and long-term operations. Effective technical assistance can make the difference between a program that simply launches and one that delivers lasting, scalable impact.

Join us for a practical, solutions-focused discussion on how technical assistance supports every stage of transportation electrification, from designing robust charging programs to guiding government agencies through implementation, to helping private businesses adopt and operate EV infrastructure. Speakers will share real-world insights, common pitfalls, and strategies that ensure programs are efficient, equitable, and aligned with broader transportation and climate goals.

We’ll explore:

  • The role of technical assistance in helping government agencies plan, procure, and implement EV infrastructure
  • How businesses can navigate site selection, incentives, permitting, fleet charging, and long-term operations
  • Best practices for developing scalable, flexible programs that can evolve with technology and policy changes
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Moderator

Jack McGrew, Business Development Manager, Forth

Jack serves as Business Development Manager at Forth, where he primarily works with the Access to Charging team. Jack previously worked in development, policy and organizing roles in the nonprofit, political and higher education sectors.



Speakers

Zahra Al-Saloom, Program Manager - MFH EV Charging, Colorado Energy Office

Zahra Al-Saloom (she/hers) is a Program Manager under the Colorado Energy Office’s Transportation team. She co-manages the Charge Ahead Colorado program; this program provides grant funding for community-based Level 2 and DC fast charging. Under this program, Zahra leads multifamily housing EV charging efforts, including developing and implementing Colorado’s first EV charging portfolio application for MFH. Her work aims to reduce barriers for multifamily properties, including income-qualified housing, to ensure that MFH residents are charging where they live.


Anna Guida, Program Manager, Forth

Anna Guida serves as a Program Manager on Forth's Access to Charging team. Her current work centers on addressing barriers and providing solutions for EV charging at multifamily housing developments. She has a background in public health, specifically mental health workforce development and suicide prevention, as well as equitable air quality improvement initiatives.